Hello.  Thanks for popping in!
I’m Jon Dawson, a Product and UX designer working to promote the synergy of human centred design with client focused results. I'm fascinated by people. Keen to improve their experiences as they move through their daily lives. A visual designer of 20+ years experience, I’ve always ended up asking why? And with user centred design I get answers I can react to. I’m excited by teamwork, challenges and plenty of learning along the way.

Please have a look at my projects below

LBG Home Owning Families incubation lab

The second of two incubation labs I designed for, over a six month period while contracting for Lloyds Banking Group (LBG).

My role in both projects was UX designer and Visual designer, helping to shape the process from planning and research through to design, concept creation, testing, iterating and finalising. I then created, designed and illustrated a playbook for each incubation lab - capturing the journey, research, process, insights, designs and final concept propositions.

LBG Latest scams webpage redesign

As an Interaction designer, UX designer and Visual designer within Lloyds Banking Group, one of my roles was to maintain the bank’s fraud hubs, constantly re-designing and updating pages.

LBG’s Latest scams webpages provide customers with up-to-the-minute, easy to understand and remember, fraud education and awareness information.

The NatWest Bank/RBS Hackathon WINNING mobile app, HashBank
A 48 hour hackathon for NatWest Bank and RBS, exploring the potential of releasing their APIs to the public. Meeting, exploring and designing with Ismail Malik (finance brain) & Julien Bouteloup (tech brain). Our HashBank team came first place against some fierce competition.

Squirrel Financial Wellbeing mobile app

UX project for an award winning personal finance app. Working in an agile team of four to research, create and test an experience for people withdrawing money from their savings, while encouraging them to stay on target until they reach their goal.  Involved with all aspects of the project, my main roles were to liaise with the client, create storyboards, wireframes, plus overall visual design and layout (using Sketch and InVision). As in previous projects I most enjoyed the user interviews and user testing - processing the information to move the project forward.

Culture Club mobile app. Concept project

Working independently to research, rapid prototype, visual design and high fidelity prototype a mobile app for finding new friends close to a user’s location, in order to meet people from around the world, have fun, learn about different people’s culture and possibly some basic language.

TED - Ask me Anything Subsite. Concept project

A team project. We were tasked with introducing a paid group Q&A service to the existing online TED experience. Involved with all aspects of the project, my main roles were in creating personas and high fidelity wireframes.

John Lewis Home Furnishing Website. Concept project

Working individually to design and create a clickable prototype for a new furnishings microsite for John Lewis. The highlight of the project was card sorting with users to inform the information architecture and the layout of the navigation of the site.